Ibrahim Ibrahim, Portland Design: Beyond 2020: Wellness As A Cornerstone For Success
As a key element of the Futureminded event framework, our series of Futureminded Masterclasses will provide delegates with actionable market insights and an opportunity to engage in debate with thought leaders in the food, wellness, and hospitality industries. Featuring a carefully curated line-up of speakers, topics to be discussed include expert guidance on how to attract the attention of major retailers and a review of in-depth research into the way in which covid-19 has re-shaped the wellness industry.
Among the most - quite-literally - future minded of these speakers is Ibrahim Ibrahim, who will focus on how the world of work is shifting as a result of a global pandemic and the steps business can take to avoid being left behind. As the CEO of Portland Design, a leading strategic branding and retail design business, he specialises in the concept of future readiness and is a master of rethinking and reimagining every day experience.
An expert in his field, during his 32 years in design consultancy he has worked with clients globally including Mondelez, Nestle, CNN, SSP, Heathrow Airport, Inter Ikea, ECE, Corio, Hammerson, Westfield, British Land, Coach, Selfridges, Harrods, Luxottica, Travelex and Arcadia, among many others.
What to expect?
Futureminded masterclasses are designed to provide ready-to-action insights, thought-provoking solutions and unconventional ideas to help future-proof both established brands and start-ups. After the huge success of his talk at 2019, Ibrahim Ibrahim returns to explain why, in light of a global pandemic, the winners of tomorrow will be businesses that build wellness into the very heart of everything they do, from the spaces they inhabit to the actions they choose to pursue.
Drawing on both his many years of experience, and the most up-to-date research and insights from Portland, he will talk through how businesses can live up to changing expectations: “The future is today. As a business innovation is not what you do, it’s the way you are. It’s not about technology; it’s about anthropology, it’s about people.”
About Portland Design: Experts in Futureproofing
Working on a broad range of projects including retail, F&B, consumer brands, shopping centres, mixed use developments and urban regeneration, Portland Design create solutions that are sustainable, and will futureproof brands, experiences and places.
An unrivalled understanding of consumers’ relationship with brands and their engagement with branded physical and digital environments lies at the heart of their work.
About Ibrahim Ibrahim
Ibrahim originally trained as an aeronautical engineer and is a post-graduate of the Royal College of Art and Imperial College London and a Fellow of the Royal Society of Arts. He is a seasoned speaker at conferences and a frequent contributor to journals and trade press. He has written regular pieces for The Economist ‘Insights’.
Ibrahim has two children and when he is not overseeing the ‘ideas fuelled’ environment at Portland he is normally with his family, mountain biking, making furniture or managing a woodland whilst riding his tractor.